Representation of people/groups in my video

Representation

The first group of people that we will see in the video is at the start and at the end. There will be two separate groups of teenagers. One will be entering the cinema and the second will be leaving. I'll portray them as fun-loving and carefree as they hang out with all their friends. I'll have shots of them laughing and joking around with one another. I feel like this will appeal to audiences because my target audience is teenagers. The way I portray them will hopefully be seen as relatable by other teenagers that may watch the video.

I will also show a representation of the main character Alice. First, she will be presented as naive and impulsive as she immediately falls in love with someone she barely knows. But once he leaves her, she'll be portrayed as vulnerable and maybe a little destructive. I'll show this by the use of different shots. Close ups are a must because it'll inform the audience on how she's feeling by her face expressions and emotions. Again, I think this may intrigue the audience because how the main character is being portrayed is relatable.

The last person that I will show a representation of is the other main character the Mad Hatter. I shall present him as thoughtful and kind-hearted as he helped fix her broken heart but he is also broken himself which leads him to disappearing.

Linking to theorists

One theorist that I think links to my representation is Antonio Gramsci and his theory of Hegemony. Hegemony is the political, economic, ideological or cultural power influenced by a dominant group over other groups. Hegemony in the media encourage people to consent to status quo meaning power structures so therefore the middle class have more power over working class. In my music video, the most dominant character role from the two is the male role and he controls, more or less, the female character throughout the whole video.