The third music video I'm going to analyse is Shut Up And Dance by WALK THE MOON. This music video can be seen as a narrative or a performance video.
Mise-en-scene: A lot of the clothing that we see throughout the music video is 80's style. A lot of people were wearing bright clothes which could connote the mood to the song. We also can see that some of the female had a lot of bright, chunky jewellery on to fit with the 80's feel. We don't see many props except for the odd prop here and there in his thought clips that we see beside his head. The location of the music video seems to be in a club of some sort. This is evident by the amount of people that we see crowded around the room and as the song is about dancing, it seems logical that the location would be at a club or party. The lighting during the music video is fairly bright and the use of spotlights is clear by the different coloured lights. The lighting fits the mood of the music video.
Angle/shots: The shots that we see throughout the music video are over the shoulder shot, medium shot, close up, POV shot and two shot. We first see the over the shoulder shot at the start when the male protagonist walks on to the screen. It's only briefly an over the shoulder shot that would go unnoticed if you weren't looking out for it. The shot may have been used to frame the shot. A medium shot was the most common shot used throughout the music video. It shows him from his waist upwards, it allows the audience to see him, the scenery behind him and the other characters that you may see onscreen. The close up shot was used a lot when we were showed his thought clips. The close up could have be used to show his reactions/emotions. We see the POV shot when they're both spinning around, it changes between the female and males point of view. Quite frequently we see a two shot of the female and male protagonist. It establishes the relationship between the two. The two angles that were used were low and high angle. The movement between these two angles were almost unnoticeable.
Editing: Editing was used a lot in this music video. You can see the edit through his thought clips, they were made to fit the 80's feel to the music video. By this I mean there's a lot of bright colours used and clearly a green screen was used at some point to make the background seem like a 80's video game.
Representation: I think the female was represented as forward, this is shown by the way she acts toward the guy. And the guy was represented as shy because he was nervous towards the girl. I think the producers are challenging the typical stereotype of a female and male.
Theories: The Shut Up and Dance music video does tend to follow some of Goodwin's theory. For example, one of Goodwin's points are music videos more often than not tend to include a demonstration of typical genre characters. In boy/girl bands you tend to see a dance routine and towards the end of the music video I'm analysing the band members all dance together to a dance routine. Another point of Goodwin's theory that is followed is the there's a relationship between music and visuals. For the Shut Up and Dance music video, it's an illustrative music video. By this I mean the meaning of the song is made clear through the video. Another theory that the music video follows is Intertextuality. The music video incorporates 80's video game background/pictures.
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