Mise-en-scene: In this music video, the singer has multiple clothing changes depending on what type of dance she is doing. For example, for ballet she wore a tutu and for r&b she wore lots of changes and a basbeball jacket. The props used are ballet bars, a boombox, microphone, a ribbon, megaphone. These props are relatable to the music video because they're all relevant to a certain dance. The location of the music video seems to be in a large studio. It's a perfect setting for the music video as there is nothing in the background to distract the audience from what is happening. All the lighting is high-key lighting.
Angles/shots: The shots seen in the music video are all sort of similar, there isn't a huge difference
between them. A medium close up shot was quite frequent throughout the music video. It shows the the facial expressions of the subject. A medium shot was also used. It allows room for hand gestures and a bit of movement. A medium long shot was the most common shot used. It shows the subject in relation to the surroundings. The last shot used is a long shot. It places the person in their environment.
Editing: Like the other music videos I've analysed, the only editing technique used is slow motion.
Representation: The music video represents getting rid of critics, focus on having fun.
Theories: The music video does indeed follow some of Goodwin's theory. One of his points is that music videos demonstrate genre characters. For pop music videos, the artist is portrayed as happy, enjoying and content with life. Also, pop songs are usually 3-5 minutes long with a set structure and a consistent beat. The Shake It Off music video follows these characteristics. Another point of Goodwin's is there is often an intertextual reference which can contribute to the postmodernism of music videos. The singer 'twerks' at some point in the music video which could refer to Miley Cyrus' dance move.
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